Hi. I am Daria Loi,
and this is AI UX. Throughout this mini series,
I will introduce 10 guidelines created to assist those involved
in the design and development of AI-based systems. By the end of this series, you
will have a new set of concepts to consider when developing
any application, product, or systems powered by
artificial intelligence. Today, I will talk about my
research behind the guidelines. This series is based
on a study that aimed to understand people’s
perceptions and expectations of intelligence systems. This study focused on smart
homes, autonomous vehicles, and smart workspaces. I surveyed over 600
people in three countries and personally interviewed
18 in their homes. I also ran a participatory
design workshop. My research showed
surprising results in people’s perceptions
of intelligence systems. When it comes to AI, the
amount and type of information provided plays a key role
in how people will perceive and whether they will
embrace intelligence systems. I also learned about
the dominate effect of smart things. This is a phrase
I use to describe a correlation between how
many AI systems one owns and one’s willingness
to get more. I learned that while people
prefer helper systems, these are those that focus on
safety or practical matters such as prevention
and efficiency, that will still want AI
to make them feel unique and to reach their lives
through controlled serendipity. Finally, while people like
smart things and spaces, they wish to be in
full control and do not appreciate independent
intelligence to make decisions for them. To put it simply, if there
is a power hierarchy, humans strongly
feel the machines should be the subordinates. In this series, you will learn
about 10 design guidelines that were inspired
by and grounded in the research I conducted. In each episode, I
will share with you one of the guidelines
alongside examples and data. Thanks for watching. Don’t forget to like
this video and subscribe. I will see you next week
on Tuesday for more AI UX.

An Introduction | AI UX | Intel Software
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